Sunday, 3 June 2012

Ralph Lauren Corporation Update



With the latest annual report released for Ralph Lauren Corporation, I am able to update my analysis and views on the company. Please find below the performance ratios with the latest public data and the conclusions drawn.

The suggested peer group from Ralph Lauren are listed below and they will be used for comparison:
Burberry Group PLCCoach Inc, Compagnie Financiere Richmont SA, The Estree Lauder Companies Inc, Hermes International, The Jones Group Inc, Kenneth Cole Productions Inc, Liz Claiborne Inc, Luxottica Group, LVMHPVH Corp, PPR SA, Tiffancy & Co, Tod's SpA, VF Corporate, The Warnaco Group Inc.

Liquidity

The large difference between the current and quick ratio demonstrates that a large part of the RL current assets are dependent on their inventory.

To really understand their liquidity position, we must analyse the time taken to turn inventory into cash and the average period of their accounts receivable.

The cash ratio is an even more conservative measure of liquidity as it removes accounts receivable from the numerator. With a ratio of 1.25 it does show that RL have significant liquid assets to cover more than their current liabilities. However, with such a "healthy" ratio it does raise the question: could they be putting these assets to better use? Rather than retaining it on their balance sheet, they could be returning money back to shareholders or invest it in other places.

With a cash conversion cycle of 105 days, their sales process is relatively liquid. Cash is not being tied up in their inventory and accounts receivable and which gives them ample time to pay off trade payables. Due to the economic environment, RL do not want to be squeezed on the company's liquidity which could explain the large amount of cash hoarded by the company. Keep cash on its balance sheets allow RL to remain agile removing need to borrow in order to take advantage of price discounts for raw materials and expansion into new products and markets.

To really get an idea of the direction the company is heading in terms of its liquidity. We need to analyse the trends in each component of the cash conversion cycle: days inventory outstandingdays sales outstanding and days payables outstanding.


Ralph Lauren's strength lies in its liquidity. With higher current, quick and cash ratios, it demonstrates their financial stability. However, their cash conversion is average at 105 days and it explains the difference between their current and quick ratios with assets held as inventory. I believe due to their capital strength this should not be a concern.

Profitability

We must understand that the absolute values calculated are unilluminating, depending on the industry, a profit margin of 10% could be outstanding (airlines) whereas in another (software engineering) it could be abysmal. Therefore, for the best insight into a company's management of costs and growth is to compare the ratios against the rest of the industry.

The significant difference between the gross profit margin, 58.29% and operating margin, 15.15% reflects the nature of the industry. High rent in prominent locations, large staff numbers and global expansion all contribute to the high SG&A costs. There is an increasing trend in the operating expense which can be explained away by the expansion the company has financed but management must keep an eye on this figure from further eating into its profits.

At a glance, Ralph Lauren's return on assets at 12.57% is strong. Investors typically like ROA of at least 5% but there are certain industries where lower ROAs are acceptable, like banking for example. We must compare this with its peers before making further judgement on its value.

The return on equity is also strong at 18.64%. This figure can be misleading if there is a disproportionate amount of debt compared to equity. We can get a better idea of returns from the returns on capital employed ratio which takes into account the total capital investment. At 17.34%, we see that the debt which is included in this calculation has had a small effect on the returns which indicates that the borrowings of Ralph Lauren is low compared to their equity base.


Ralph Lauren's margins are average and could be improved upon, due to the brand's positioning I think it would be difficult for RL to improve on this figure. This impact rolls onto the returns ratios. The brands with the higher profit margins due to their higher product positioning boast superior returns, which is expected.

Debt

Liabilities can come under two groups on financial statements: operational and debt. Operational liabilities include accounts payable, expenses accrued, pension obligation, etc. The latter includes short-term borrowings, current portion of long-term borrowings and long-term borrowings.

Analysing the debt will give us an idea of the financial risk the shareholders face. Generally, the higher the debt, the higher chance of bankruptcy. Holding debt allows the company to be leveraged, this means any profits generated above the cost of capital will provide enhanced returns to the equity holders, but of course losses are also multiplied if the inverse is true.

With a debt ratio of 32.57%, RL is relatively unlevered. As the ratio includes operational liabilities, the true debt ratio which reflects only financing debt will be lower. In the event of bankruptcy, as the total assets cover the indebted amount and shareholders not lose everything if assets need to be liquidated to repay creditors. The debt-equity ratio, a measure of the amount of capital committed by creditors versus equity holders, is also modest at 48.30%. This tells us the majority of capital and thus returns is created by the shareholders themselves. It is strange that despite being a large company and thus can withstand leverage without facing financing difficulties, Ralph Lauren has veered away from borrowing. Using the capitalization ratio, which takes into account only permanent/long-term capital, we can confirm that RL is hardly leveraged at 6.99%. This could be a conscious effort to minimise financing cost and maximise profit margins.

Payment of interest on financing activities is vital for a company to stay alive. It is no surprised that an interest coverage ratio of 42.42 means Ralph Lauren is able to meet interest expenses with ease. They are able to service a much larger debt and it could be a positive move to raise capital in the debt markets to finance growth for higher income, despite sacrificing margins.

As RL has a low level of leverage compared to its capital base, it is no surprise that it has a cash flow to debt ratio of 323%, posing little risk of default due to its low debt and strong operating cash flow.


As alluded to in a previous section, due to the little amount of financing Ralph Lauren receives from raising debt, their ratios compare favourably against the rest of the field, apart from Richemont, Coach and Hermes with even less debt.

Operating Performance

In this section we will explore the different components of a company's operating performance, shedding light on how efficiently resources are used to increase sales and shareholder value. The fixed-asset turnover ratio measures the productivity of fixed assets like property, plant and equipment at generating revenue. The current fixed-asset turnover ratio is 8 but we will need to see the historic trend and sector average before a meaningful conclusion can be made.

Moving on from fixed assets, we can now look at how much revenue is generated per employee with the revenue/employee ratio and look at the personnel productivity. Being in a labour-intensive industry, RL must employee sales assistants for each of their stores which could explain the $275000 figure, but then again so would most other companies in the sector.


Low Days-Sales-Outstanding indicates that operationally, the sales cycle is efficient. In these current economic conditions it is definitely an advantage. Compared to competitors, Ralph Lauren also has a shorter Days-Inventory-Outstanding which means cash is not tied up as stock.  The Days-Payables-Outstanding is less favourable. Their competitors are significantly better at deferring payment and the reasons must be investigated. Ralph Lauren is a big enough brand to push for more favourable terms from their suppliers.

Cash Flow Indicators

Although some companies are very profitable, they can in fact be under great financial risk if the majority of profits are made on credit and have not actually received cash for the sales. These ratios will allow us to better understand the amount of cash that is generated and the buffer it provides.

The cash flow/sales ratio is 12.9%, and we can see healthy consistency over the last few years. The free cash flow/operating cash flow ratio is 69.25% which is very high and indicates a strong financial position. With no short-term debt and current portion of long-term debt in the fiscal year, the short-term debt coverage ratio would not be useful but it is obvious they would not need to worry about short-term debt obligations. The capital expenditure coverage is impressive at 3.25 and thus has abundant funds to finance  necessary assets for expansion and growth. Usually, capital expenditure and operating cash flow need to be at least equal to ensure that the financial position of the company is not limiting the growth of the company. Shareholders will also be pleased that the dividend coverage ratio is also high at 11.92 and that their dividends are affordable and not in danger. In fact, the opposite is true with Ralph Lauren doubling dividends per share to $0.20 for the second year running (double originally in 2009). It is obvious for the previous calculations that the capital expenditure and cash dividends coverage will be impressive, and is at 2.55. This means RL are generating large amounts of free cash flow and is an incredibly attractive metric for investors.

As Ralph Lauren is a dividend paying company, we can also calculated the dividend payout ratio. At 11.22%, this seems like a reasonable value. RL has doubled its dividend payout twice in the last 3 years reflecting the strong earnings and delivering value back to the shareholders from its excess cash, a trend that seems sustainable or at least maintainable at its current level. At the same time, this ratio does not seem exaggerated, this is because although it is an established company, it  would need to retain some earnings to finance its aggressive expansion plans into the Far East.




Investment Valuation

The EPS of the share is relatively high at $7.35 or $7.13 per diluted share. Although it is a good indicator of value, without considering the share price we cannot judge if the stock is over or underpriced. Looking at the price/book ratio, the company was trading at 3.71x the book value of $39.40. Excluding intangible assets it is 5.92x. This multiple is flawed in the fact that assets are recorded at their historical cost and also in this modern age, information assets can be undervalued. However, it is more widely used in capital-intensive or finance-related industries.

The price/cash flow ratio is 15.32x and used to evaluate the attractiveness of an investment as it is harder to manipulate the cash flow of the company. The price/earnings (P/E) ratio is $20.52 which suggests that investors are currently willing to pay $20.52 for every $1 of Ralph Lauren's earnings. This relatively high P/E ratio suggests that investors are still expecting growth from this company, which when viewed with their business strategy, is a fair view. Look at projected P/E ratios by reviewing estimated basic earnings per share and The Value Line Investment Survey's combination approach. Compare with historical 3-5 year values. Look at P/E ratio of the overall market (S&P500), industry segment and direct competitors. Looking at the growth estimates with the P/E ratio, we can get a better idea of whether this stock is over or undervalued. Analysts are estimating next year's EPS to be $7.96. From this, we can calculate the price/earnings to growth ratio (PEG). A value of over 1 suggests that the company is overvalued, as the growth for the company will not surpass the premium paid for the stock. A value of under 1 suggests the opposite and a value of exactly 1 suggests it is fairly valued. For stocks with high P/Es, this allows the investor to quantify if the price is worth the return. At 1.76 it suggests that for Ralph Lauren with a holding period of a year, this stock is overvalued. I disagree. Analysts are generally overly bearish in tougher times as seen with the estimates for Q1 2012 with many companies beating estimated EPS. However, with a two year horizon, EPS estimates currently stand at $9.26 which brings the PEG ratio down dramatically to 0.69, showing significant discount to the current P/E.

According to What Works On Wall Street (McGraw-Hill, 1998), stocks with a low price/sales ratio outperform stocks with low P/E ratios. Also because earnings can be manipulated by accountants and management, more and more investors are allocating a larger weight to the price/sales ratio. For Ralph Lauren, investors are currently paying $2.04 for every dollar of sales. With their low debt (and thus little need for further equity issuance) and steady revenue growth, assuming a constant share price I believe this ratio will definitely fall.

The fundamental driver of share prices for the investor should be the dividends that are received and historically speaking, dividend paying stocks have outperformed their counterparts. Ralph Lauren paid $0.80 in dividends per share which reflects a dividend yield of 0.5%. This is relatively low for a mature company and we saw from previous analyses that they are able to pay greater dividends. However, RL also has many growth attributes and as a growth investor, this low yield is not concerning.

Using the enterprise value (which can be seen as the price of a takeover) and EBITDA we can work out the enterprise value multiple. For Ralph Lauren, it tells the investor that it would take approximately 10.41 years for an acquirer to pay off the costs assuming constant earnings.



Monday, 28 May 2012

Whitbread PLC

Whitbread PLC is a hospitality brand with a really interesting story. They are headquartered in the UK with global hotel, coffee shop and restaurant operations. Originally started out as a brewery, they sold all their pub and bar operations by 2001, which initiated their foray into the hotel and restaurants market. Their main brands include:
  • Premier Inn (launched in 1987 as Travel Inn)
    • UK's largest budget hotel chain.
    • 662 hotels, over 47000 rooms - in the UK, UAE, India and Republic of Ireland.
    • Makes up 70% of Whitebread's earnings.
    • Plans to increase total rooms by 40% (18000) by 2016.
    • First budget chain to invest in prime time television advertising with celebrity endorsements.
    • Has won numerous awards for both e-sales services and hotel quality.
  • Costa (acquired in 1995)
    • Coffee shop chain with over 1300 locations in the UK and 800 overseas.
    • Second largest coffee chain in the world, largest and fastest growing in the UK.
    • Costa Express - 1192 selfservice coffee machines.
  • Table Table (launched in 2006)
    • Restaurant chain with 116 locations in the UK.
  • Beefeater Grill (launched in 1974)
    • Pub restaurant with 135 locations in the UK, most with a Premier Inn next door.
  • Brewers Fayre (launched in 1980)
    • Family and casual pub restaurant chain with 129 locations in the UK. Most are on-site at a Premier Inn.
  • Taybarns (launched in 2008)
    • British low-cost buffet with 7 restaurants in the UK.
Strategy overview:
  • Build strong brands on consistently delivering great customer experience.
    • Expand strong UK brands like Premier Inn and Costa into the international market.
    • 16Jan12 - "World's Leading Budget Hotel Brand" - 2011 World Travel Awards.
    • 12Dec11 - "Occupier of the Year", "Front Cover of the Year" - Estate Gazette Awards
    • "Best Value Hotel Chain" - YouGov
  • Whitbread is pursuing aggressive growth:
    • Expand Premier Inn by adding 4200 rooms/30 hotels and 6 new restaurants by end of 2012.
      • 20Apr12 - secured planning consents for 8 new hotels/1000 new rooms in 4 weeks. Leasehold and freehold properties. Open and trading by 2014/2015.
      • 29Mar12 - complete deal with Beltane Asset Management to open 184 room hotel in the City of London. London seen as key growth market.
      • 16Mar12 - 8 new sites secured totalling over 340000 sq ft, adding 774 rooms. 3 located inside of London, the core growth market. Strong customer demand for Premier Inn.
      • 2Feb12 - Completed 120 room hotel and restaurant in High Wycombe. Acquired site from the council to maximise re-use of surplus public sector property.
      • 16Jan12 - Submits planning application for 120 room hotel and restaurant in Worcester.
      • In 2011, Whitbread opened 4055 new rooms in 29 new hotels and 12 new restaurants - highest organic growth to date.
    • Growth in London is a key focus - 7225 rooms vs 14000 rooms by 2016. London hotels will have a similar cost base but significantly higher sales and hence more profitable.
    • Expand Costa Coffee by adding 350 new stores globally and 1000 Costa Express machines. Increase system sales to £1.3bn.
      • Collaboration with Kraft Foods. Tassimo coffee machine. New revenue stream by bringing Costa coffee into the household.
    • By 2016: 65000 Premier Inn rooms in the UK, 3500 Costa stores worldwide, 3000 Costa Express machines.
  • Sustainability - reduce carbon emissions by 26% by 2020.
    • 26Mar12 - photovoltaic cells installed in 10 hotels. Save more than 42 tonnes of carbon dioxide a year.
  • Team mentality and culture.
    • 2Feb12 - "Sharesave" scheme meant employees made more the £4.3 million in profit. Employees can save money to purchase shares at a discount.
Company structure:
Business analysis:
  • Defensive stock - consistent payment of dividends. Increasing dividends from 36.55 in 08/09 to 51.25 in 11/12.
  • Strong, consistent, continued growth in revenue, EPS and profit despite economic difficulties. £1.778bn revenue in 2012.
    • Double digit revenue, profit, EPS and dividend growth.
  • Premier Inn
    • Sales up 8.3% to £755.9m.
    • Outperforming the UK economy and midscale hotels. Management is confident of continued outperformance through their Flexible and Saver rates.
    • Strong position in terms of financing and debt as it owns over 85% of all hotel freeholds.
    • Difficulties facing competitors like Travelodge, who had to taken an emergency bank loan whilst restructuring debt. Limited capital expenditure, which means its original plans to open 3600 rooms may be scrapped and potentially have to close less profitable locations.
      • They are continuing to offer £10 rooms which demonstrates the price sensitivity of the market.
    • Olympics will provide a significant demand boost.
    • Two new non-executive board members: Susan Hooper (significant experience in the travel industry), Susan Taylor Martin (President of Reuters, influence during technological and corporate change).
    • Polarisation of the industry into economy and luxury ends of the spectrum. Economy boasts margins of around 60% due to low operating costs and smaller space - highest margins in its peer group of around 45%
    • Should property sale be considered?
      • Generating cash for capex - more cash generative.
      • Provide dividend cover.
      • Increase leverage.
  • Costa
    • Sales up 27.5% to £541.9m.
    • Impressive store growth in China. From 21 in 2007/08 to 164 in 2011/12. Projecting 500 stores in 2015/16.
    • Like-for-like sales growth of 33%, 17% margins (from 5% in 2009/10).
    • Going by their current growth rate and successes, 500 could be a modest target.
    • Successes in Tier 2 and 3 cities with combined population of 750m. Currently has 50 stores in 14 cities.
    • With economists estimating that the middle-income class will grow at the quickest pace (reaching 28% of total urban households, 76.4m), this bodes well for Costa as a service provider.
    • Middle-income class+ will reach 32% of urban households. This increases the Costa target market from 18m households to 87m.
    • Using existing UK numbers of customers per store, we arrive at a figure of just under 18000 potential stores in China, compared with 1000 that exists currently.
    • Top three areas outside the UK: India (95 stores), Poland (93 stores) and UAE (80 stores).
      • Well on track to beat targets as actual growth is significantly higher than implied needed growth.
    • Pure hoteliers trade higher at 7-13x EV/EBITDA, quick service restaurants trade on 11-14x EV/EBITDA. Whitbread trading lower due to conglomerate discount.
      • Demerge Costa? Worth 30-40% of EV, up to 50% of market cap but only 20% of group EBIT.
      • Attractive due to strong market position and growth prospects, better EPS growth than group, better cash generation due to leaseholding property, costs can be met from FCF, easy debt/equity issue if acquisition required.
    • Similar to Starbucks in terms of international-local EBIT split (15-85, 11-89 for Starbucks).
      • Starbucks profitability ahead due to its scale which is being reduced by Costa growth.

Wednesday, 23 May 2012

Equity Valuation Techniques: Public Comparable Analysis

Continuing the theme of equity valuation techniques from the last post. We take a deep dive into using public comparable analysis. As mentioned briefly before, along with acquisition comparables, the purpose of this analysis is to compare a company to its peers to derive the relative value.

How do we determine what the peer group is? There are two types of criteria:

  • Operational: customers, cyclicality, seasonality, distribution channels, industry, products/services, markets.
  • Financial: growth prospects, margins, liquidity, size, leverage.
In order to provide prudent and accurate analysis, a list of public information must be collected for each company. These include: 10-K/annual report for the latest fiscal year, 10-Q/interim filing from latest quarter, news announcements since most recent filing, research and EPS estimates and the current share price.

The latest twelve months (LTM) is commonly used as the period under analysis. This is preferred as it is more recent than the last fiscal year. It also takes in account seasonality of certain businesses which would not be the case if only the last quarter was considered. Finally, it allows for comparability for companies with different year ends.

The multiples (financial ratio) of a company is compared with those in its peer group. These multiples are usually calculated at a point in time, off the current stock price and using all of the public information available. The multiples allow us to compare similar companies and similar transactions. The P/E ratio is an example of this.
  • P/E = Current share price/Earnings per share (EPS)
  • A higher ratio means an investor is willing to pay a higher price for the stock given the earnings because they are bullish about the future earnings/performance of the company.
    • VW - 3.33 ( = 113.17/( 15799000000/465000000 ) )
    • Ford - 2.26 ( = 12.04/( 20213000000/3801000000 ) )
    • As of 6th January 2012
Multiples must be calculated with the correct underlying financial statistic. For example, for equity holders, they would only care about data which are applicable to shareholders. EBIT would not be very useful as it does not incorporate interest that needs to be paid to debtors.

  • Equity based multiples include:
    • P/E (price/EPS)
    • market value/net income
    • market value/book value
  • Enterprise value multiples (applicable to all capital holders)
    • enterprise value/sales
    • enterprise value/EBITDA
    • enterprise value/EBIT
These ratios are driven by three main factors:
  • Size - dominance, market capitalisation, enterprise value
  • Risk - operational efficiency, productivity (margins, return on investment capital, ROIC), financial risk (credit profile)
  • Growth - cash flow, EBITDA, net income or EPS, sales
Forward multiples can also be used to value a company. A consensus of analyst estimates can be found on websites like Reuters, Bloomberg, Yahoo! Finance or Zacks.



Looking at the table or multiples above, I believe Volkswagen is fairly valued with an enterprise value/LTM EBITDA of 14.55x. They have shown strong growth in the last 5 years which is forecasted to continue. Although its multiple is less than that of Toyota's, it is also significantly less levered which also reduces its financial risk. Volkswagen trades in-line with Ford and to a less extent, Honda. Despite a higher multiple, it is also more levered and less profitable but I believe this is offset by the higher growth.

Sunday, 20 May 2012

Equity Valuation Techniques: EBIT

My previous post was an attempt at valuing Ralph Lauren from some knowledge I gained during university on the Accounting course and from my wider reading. I want to use this post to explore more valuation techniques used in the industry.

The goal for every firm should be the creation of value or wealth for its shareholders. Therefore, understanding the value of the company is vital in order for an investment decision to be made. However, components of valuation can be subjective due to the different interpretations of data as well as the "story" of the company. That said, there are many quantitative methods such as ratio analysis to help paint the picture. Using a combination of both we should arrive at a congruent and reasonable valuation for the underlying company.

There are several ways to estimate the value of a company:

  • Public Comparables Analysis - relative value to its peers.
  • Acquisition Comparable Analysis - relative value based on historic transactions in the industry.
  • Discounted Cashflow Analysis (DCF) - calculates the intrinsic value of a firm by projecting estimated unlevered free cash flows and calculating the present value.

What will someone pay? There are many factors to consider, for example Common Affordability Analysis can be done:

  • Merge consequences  analysis - impact to the financial position of a buyer and determines what they can afford to pay for a target company.
  • Leveraged buyout (LBO) analysis - when the buyer is a private equity firm primarily funded with debt.
As well as other factors that needs to be considered. For example, a strategic buyer (e.g. competitor) would be willing to pay more than a financial buyer like a private equity firm. Also, hostile takeovers tend to drive up share prices more than friendly acquisitions.

As Volkswagen AG was another company I was bullish about at the beginning of the year, let us use them as an example for the rest of the analyses.

The simplest ways to estimate the value of a company is by looking at the equity value, also known as the market capitalisation. From the official "fact sheet" we can calculate the market cap to be €35.13bn (119.05 x 295,089,817), which includes the diluted shares disclosed in their latest income statement. This gives an indication of what current investors thinks the company is worth. With this metric, we can also calculate the enterprise value, which includes the value of both equity and debt:

Enterprise value = Equity Value + Total Debt - Cash & Equivalents

  • Equity value = €57.54bn
    • Despite calculating the market cap above, in order to maintain consistency we will use the value from their latest (2011) balance sheet, under equity attributable to shareholders of VW AG.
    • Diluted shares should be used which includes all options, warrants and convertibles. The treasury stock method (TSM) assumes the proceeds from in-the-money options exercised will be used to buy existing shares of common stock and minimise the dilution from the options.
  • Total Debt = €93.53bn
    • Including interest bearing, current and non-current financial liabilities.
  • Cash & Equivalents = €18.29bn
  • Enterprise value = €132.78bn
Earnings Before Interest and Taxes (EBIT)
  • Influences the equity and enterprise value. Quantifies the income from operations before the effects of financing and taxes, highlighting profitability from operating activities.
  • Ignores the capital structure (division of capital into debt and equity) of the company.
  • Comparing the EBIT for VW and one of its competitors:
  • This is the raw EBIT calculation, but we also need to normalise the financials to understand the underlying fundamentals of the company.
    • We do this by "backing-out" one-times items which may result in gains/losses.
    • These can include restructuring charges, legal settlements or gains/losses from sale of division.
    • Problems can arise when these one-timers are built into other components of the cash-flow statement. In these situations we must investigate further by reading footnotes or the annual report and making the relevant adjustment.
    • We must also understand the impact of these items on the company and whether it will impact the financial health of the company.
  • Continuing the examples above:
    • VW has a normalised EBIT of €11.05bn
      • From here we can see the breakdown of income and backout Income from investment property (60), Gains on asset disposals and the reversal of impairment losses (163).
    • Ford has a normalise EBIT of €11.34bn
      • From here we can see the specified non-recurring expense of 33m.
Earnings Before Interest, Taxes, Depreciation and Amortisation (EBITDA)
  • Can be used as a proxy for operating cash flow as depreciation and amortisation are non-cash expenses.
  • EBITDA can be calculated by adding the depreciation and amortisation back to the EBIT.
    • Normalised EBITDA can be calculated by adding normalised D&A back to the normalised EBIT.
  • However, it is not actual cash flow, as it does not include interest which is paid primarily in cash.
  • EBITDA also does not consider the following outflows:
    • Operating activities (working capital needs).
    • Investing activities (capital expenditures).
    • Financing activities (cash flows to and from shareholders and creditors).
  • For example:

Sunday, 13 May 2012

Ralph Lauren Corporation

When I first started constructing my simulated portfolio, it was at the peak of the eurozone debt crisis. Due to the uncertainty in Europe and with "safe havens" offering negative real interest rates, I looked towards the equity markets for returns, especially from iconic brands. According to Stock For The Long Run by Jeremy Siegel, stocks have significantly outperformed any other asset class over a long period of time, and although controversial, it is generally accepted that there is a positive equity premium. Of course, there are flaws in the argument presented, for example survivorship bias and relatively small data size.

(This piece of research was done in early January but I still want to capture my findings in one centralised space.)

Ralph Lauren Corporation:

  • Price paid: $145.71
  • Summary:
    • Ralph Lauren is a lifestyle company, specialising in high-end menswear, womenswear, accessories, fragrances and houseware. There is a multitude of brands and subsidiaries under the Ralph Lauren umbrella with the most well known being Polo Ralph Lauren.
    • Three main revenue drivers:
      • Wholesale - selling products to third party retailers. Products sold in over 10,000 stores and have invested over $35m to provide the RL aesthetic.
      • Retail - selling directly to end consumers.
      • Licensing.
    • Averaged 22% earnings growth in the last 5 years with rising earnings last 6 years in a row. They have been profitable every year since going public in 1997.
      • However, signs of slowing sales in Europe and Asia but US revenue continues to be strong with the fastest growing sales in 4 years. RL generates less than 1/3 of revenues outside the US with Europe only contributing 1/5.
      • There are around 100 stores in Asia which sells RL. To address this issue, they have opened Ralph Lauren flagship stores in Beijing, Shanghai and Hong Kong to reposition themselves in the Asian markets and take advantage of the surge in demand for luxury products. They are also looking to open company owned stores in second and third-tier cities. This is a conscious decision to move away from concessions/leased space in department stores.
      • The relatively young Rugby Ralph Lauren line is also demonstrating strong performance with new flagship stores opening in Tokyo, Japan in 2010 and London, UK in 2011.
    • Historical correlation with competitors companies like PVH who are also seeing revenue growths (for example, 21% increase for Burberry).
  • Strategy:
    • Increased physical and online presence in Asia. This strategy was also employed by Coach in 2008 which led to rapid expansion in China, Taiwan and Hong Kong.
    • Increase in exclusive/limited edition products. For example, Rugby launched Covent Garden only bags and accessories to celebrate the opening of the London store.
    • Continued wide distribution through both flagship and department stores as well as applying expertise to wholesale business.
    • Increasing prices on higher end items to prevent hurting low-income consumers.
    • Affiliated with large sporting events like Wimbledon, organisations like the United States Tennis Association, sponsors pro golfers and is the Official Patron of The Open Championship and official outfitter of the US Olympic and Paralympic teams for 2012.
    • 176 full-priced stores and 191 factory retail stores allows the company to maximise profits from past season stock without harming the brand.
    • Production is contracted with 98% of manufacturing coming from outside the US.
  • Personel - the current executive officers all have a consistent track record of success and has been relatively stable. The majority of the board were present during the previous recession and Ralph Lauren performed strongly during the crisis, I believe they have the experience and expertise to direct the company through these difficult macro-economic times. The leadership of Ralph Lauren is obviously critical to the economic success and lifestyle projections of the company.
    • Ralph Lauren - Chairman and CEO since founding the company in 1967.
    • Roger N Farah - President, COO since 2000. Previous experience at Venator Group.
    • Jackwyn L Nemerov - Executive VP since 2004. Previously COO of Jones Apparel Group.
    • Tracey T Travis - Senior VP and CFO since 2005. Long history of CFO experience at other large multinationals.
    • Recently named Daniel LaLonde President of Ralph Lauren International, who has vast experience in this industry including involvement with Moet and Chandon, LV and head of LVMH's watch department: Tag. He will be overseeing RL's international operations and has specifically targeted Asia as an area of focus.
    • Judith McHale (current Under Secretary of State for Public Diplomacy and Public Affairs) named on Board of Directors. (Re)appointed to strengthen their global franchise and develop international relations.
  • Financials
    • Policy to pay a consistent dividend of $0.20 per quarter.
    • Despite being a seasonal business, FQ3 2012 net revenues up 17% from comparable period last year - over 22% growth in both retail and wholesale sales.
    • Gross profit up 14% to $1b from same period last year.
    • In fact, the company has outperformed each quarter year on year for the last three years without fail.
    • Although a P/E ratio of 23.32 TTM is higher than the sector average, it is not outrageously high and perhaps we should not be too concerned.
    • Surprisingly, the beta of this stock is 1.52 which compared to 0.92 of the sector means we have to generally be cautious due to higher price volatility. However, it also means we can expect higher returns than the market, and with indications of US recovery and upticks in the US equity indexes, we can expect this stock to outperform significantly.
    • Ralph Lauren's real strengths lie in its financial stability. With both the current ratio (2.72) and quick ratio (1.81) significantly above industry average, it demonstrates they are able to meet short-term liabilities with ease. It also shows their ability for quick inventory turnover reinforcing their strong sales results. 
    • Looking at the Days Sales Outstanding (approx 27 days) and Inventory Turnover (0.78), we seem Ralph Lauren outperforming direct competitors like PPR, Burberry and Richemont. It demonstrates their ability to quickly turn inventory back into working capital for reinvestment.
    • Being leveraged at 1.57, close to the industry norm shows their reluctance to take on further debt, possibly because of the cost of borrowing will eat into profit margins. However, looking at their working capital and current ratio, it seems like lack of funding is definitely not a concern for the company.
    • Return on invested capital of nearly 3% is also higher than their closest competitors. This metric is used as it takes into account the cost of finance and gives us the opportunity to back out amortisation and goodwill.
  • Price target of around $180 by mid-August.
  • Shorting the Dow Jones US Apparel Retail Index could be a useful hedge to highlight Ralph Lauren's performance against the rest of the industry. 
It will be very interesting to see their FQ4 2012 results on 22nd May 2012. I will do a follow up if my estimates/views need amending.